Advertise

“Advertising isn’t a science. It’s persuasion. And persuasion is an art.” - Bill Bernbach

Here at Soul Economy our purpose is to change the world, one dollar at a time. We are building a community of “soulful entrepreneurs” and “soulful consumers”. People who are seeking to make a positive contribution to society. To help make a difference. We are actively promoting these social entrepreneurs — companies that provide fair trade, organic, ethical and eco-friendly products and services. Some also contribute part or all of their profits to charities.

And the number of ethical consumers is growing. In fact:

  • LOHAS (Lifestyles of Health & Sustainability) consumers account for nearly 4 million (26%) of adult Australians (Mobium Group, 07)
  • LOHAS are passionate about the environment, social issues, health, peace, human rights, relationships, fair trade, sustainable practices, spiritual & personal growth (Mobium Group, 07)
  • Retail sales of Fairtrade labelled products in Australia & New Zealand passed AU$30 million and retail sales of Fairtrade Certified products increased by almost 60% in 2007 compared to 2006 (FTAANZ, 2008)

The internet now a key tool in the marketing mix and in building communities. And when shopping, the internet is critical. In fact, a report by Monash University in 2008 revealed that:

  • 50% of Australian shoppers research their purchases online before going to the store to buy
  • 25% of shoppers described the internet as “the most crucial… information source

If you would like to increase your profile and advertise on Soul Economy, we offer competitive rates for small business. Having only been established for just over one year, we already have a Page Rank of 4 and our traffic is growing.

We offer a range of standard banners including button banners (125 x 125) and large rectangle banners (300 x 250).

For further information on rates, please contact Amanda on 0431 728 740 or email amanda@souleconomy.com