The idea of Soul Economy came about when my partner stopped in for a coffee at the Fair Trade Coffee Company in Glebe, Sydney. Afterwards we thought, “ Wouldn’t it be great if there was a way to recognize responsible businesses?” Especially when these “soulful entrepreneurs”are actively seeking to make a positive impact on society.

As a consumer who would like to “make a difference”, wouldn’t it be good if we could support these businesses? Who are they? How can we find out more about them? Where do we locate them?

As a business, wouldn’t it be good if you could support these “soulful entrepreneurs”? Or if you are a “soulful entrepreneur”, be recognized for your contributions? Find out more about other “soulful businesses”? Exchange ideas? Build a community?

So, we decided to establish Soul Economy to ultimately, increase the volume of business directed to these businesses and, as a result, the communities who they support by:

  • Recognising and promoting “soulful entrepreneurs”
  • Connecting “soulful businesses” with “soulful consumers”
  • Promoting and growing ethical consumerism
  • Making a difference ourselves by contributing our time and resources to Soul Economy — we will also contribute 10% of profits from Soul Economy to those less fortunate

Winds of Change

The world is changing. People and companies are increasingly looking at ways to contribute to world issues. Be it entrepreneurs, celebrities in the movies and music industries, large and small business, or individuals. There is only so much that government funding can provide for and it is not enough and philanthropy is not sufficient. Added to this is the expectation from the public for companies to “do the right thing” and increasingly from the community for companies to resolve world issues. Therefore, I would argue that “soulful enterprises” can provide a significant and sustainable contribution to the community both globally and locally.

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